Marketing Tutorials One of the tougher tasks to running a business is how to get your message out to your customers. We sometimes give salesmen a bad rap - somebody has to do it. No sales equates to no profits. Great business multimedia courses presented by the Missouri Small Business Development Center. Marketing Main Menu Pricing Products and Services Price your product or service too low and you leave money on the table. Price it too high and you could drive customers away. You can find the right balance through creative judgment and a keen awareness of consumer motivations, thus increasing your chances of owning the market that you're targeting. This course will show you the simple, yet definitive measures that you can take to accurately price your product or service. Building Your Brand A brand offers your customers a guarantee, delivers on it and keeps them coming back for more. A key component of any business, a branding strategy serves as a cornerstone for creating in the mind of customers and prospects the perception that there is no product or service on the market quite like yours. This course will show you how to create a winning branding strategy. Promoting Your Business There are a variety of innovative ways to promote your business. This course looks at how several companies launched and built their businesses through grassroots marketing strategies. The course also addresses some traditional promotional tactics and how you can develop a successful campaign for your business. Advertising Your Business This course looks at the many options available to advertise your business and helps you decide what will work best for your business in terms of budget and reach. Conduct a Market Analysis Every business must know its customers inside and out before opening its doors or launching a new product. Those that conduct a thorough marketing analysis first not only gain knowledge of their potential market's wants and needs, but also learn whether or not there is "room" in the marketplace for a new concept. This course will show you how to create a marketing analysis for your business. Creating a Competitive Advantage Gaining an edge is a key driver of success in today's business world. To determine your company's advantage, you'll need to do a thorough competitive analysis and see just how your strengths stack up against those of your competitors. This course will walk you through the steps of creating a competitive analysis for your business. Targeting Your Market Imagine practicing archery with your eyes closed or throwing a football with a blindfold on. In both cases, being prevented from seeing your target would make it nearly impossible to hit it. This concept can easily be applied to business, as well. Doing business without knowing what your target market is will prevent you from reaching your objectives: increased sales, market share or brand awareness. Analyzing Your Competition Almost everyone in business understands the principle of trying to offer something better than what their competitors are offering. Gaining an advantage is the key to success and even survival. This course helps you to see how your strengths stack up against your competitors' weaknesses and suggests ways to take advantage of marketplace opportunities. After you have performed the analysis, there are four basic competitive strategies to consider. Marketing Teacher Illustrated instructional guides to basic marketing principles and techniques. Small Business Marketing Marketing is not a one-time event, but an on-going process. Learn how to prepare an effective marketing plan. How to Write a Marketing Plan presented by knowthis.com Free Marketing Courses presented by MarketingTeacher's Free Lesson Store. All of the key marketing topics from many marketing courses are here. Many of the lessons are supported by their own exercises with answers. They are ideal for self- study Free Marketing Tactics courtesy of PsychoTactics. You hate to be pushed, don't you? What if I gave you a gentle nudge, even a slight tweak? That's what you should get from Free Tactics. What you'll find here is a way to step back and re-evaluate your business marketing strategy. You'll find these articles well researched and bordering on funny (ah well...) Developing Breakthrough Products and Services This course covers modern tools and methods for product design and development. The cornerstone is a project in which teams of management, engineering, and industrial design students conceive, design, and prototype a physical product. The video and printed material is provided courtesy of the Sloan School of Management at MIT. Real Media Player and Acrobat Reader are required. Fundamentals of Modern Marketing This course of study is built around Marketing: The Core, 1/e; authored by Kerin, Hartley, Berkowitz, and Rudelius. It is provided here courtesy of McGraw-Hill Higher Education. Marketing Online Textbook by Gemmy Allen Covers the fundamentals of marketing. A hyperlink book offering a non-linear format with graphics, audio, and videos. It is viewer-oriented, giving the reader the opportunity to jump around and search for certain topics. How to Market Your Small Business by MSU Extension and LearnThat Site Learn how to develop a marketing plan in this free easy to follow tutorial. Developed with entrepreneurs and small businesses in mind, this free tutorial teaches you the marketing concepts you need to know.